Browse for free.
Let Ember guide what to buy.

Free

£0

Understand the stage and browse for yourself

  • See what children this age are learning and why it matters
  • Browse products from different brands
  • Save ideas and share a simple gift list
  • Browse local listings and list items yourself
  • 1 child profile
Best for ongoing help

Ember Plus

£3.99/month

or £29 for your first year

Help buying the right things, at the right time

  • Unlock Ember Picks — research-backed product recommendations
  • Get reminders when a new wave is worth a look
  • Get smart gift suggestions for family
  • Get prompts for what to pass on, when to list it, and who nearby may want it
  • Support more than one child

Know it. Buy it. Move it on.

Free

Search, compare, and decide for yourself.

Ember Plus

Get Ember Picks — discover the best products backed across industry sources, pre-researched and those worth your time.

Example: Ember Picks
Kitchen helper stool
Worth buying now
Foot measuring gauge
Gift-friendly

Why Free stays free

Some retailer links may earn Ember a commission. That never changes Ember Picks or the stage guidance behind what we show.

Privacy first

Your data stays yours. We never sell personal information.

Calm reminders, not spam

Parent-controlled notifications. You decide when Ember reaches out.

Transparent guidance

Research standards never influenced by commercial partnerships.

Safety-conscious

Some items remain new-only for safety. Your child comes first.

Frequently asked questions

Start free, upgrade when you want Ember to take more off your plate

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