Browse for free.
Ember Plus
guides your way.

600+ free play ideas and a Smart Marketplace. Get more with Ember Plus including Pip — your play coach.

Comes with Ember Plus

Your pocket play coach

Meet Pip

Doing the homework for you

With Ember Plus, Pip keeps watch for what's changing, what to get next, great local toys, Christmas gifts, and big moments like nursery. Leave the homework to Ember — stop scrolling, and sit back.

Free

The full play library and Smart Marketplace — browse in your own time

600+ play ideas, personalised by age
Save favourites, and share a gift list with family — for age-appropriate buying
Smart Marketplace — list from a photo, match to the right local families
1 child profile

Start free

Founding offer

Ember Plus

£3.99£2.99/month

First year · first 250 members

Pip brings Ember to you

Pip’s Pathway
Pip’s Picks
Pip’s Patch Finds
Pip’s Seasons & Chapters
Pip’s Pass-On
More than one child

Learn more

No payment yet — we’ll email when Ember Plus is ready

Know it. Find it. Move it on.

That’s Ember in three steps.
With Ember Plus, Pip helps you stay ahead through six exclusive features.

Ember Plus features:

Swipe to discover >

Free: Discover + Smart Marketplace

600+ play ideas, saves, gift lists and local matching — whenever you need Ember.

Free

Browse play ideas by age — and find local matches on the Smart Marketplace.

→ Open Discover → Marketplace

Ember Plus starts here

Pip’s Pathway

A nudge when your child is on the verge of something new — know what they’ll need, to stay one step ahead.

Pip’s note

Pip’s Pathway

In the next 3 months, they’re likely to try stacking cups and pouring.

Learn why — and check the best buys →

Pip’s Picks

A shortlist we’ve already weighed up for this age — and why each one fits.

Pip’s note

Pip’s Picks

Ember has noticed they keep coming back to animal play.

A few solid options for right now:

Argoschunky animal set
Amazonsoft farm pals
VTechtalking animal book

Pip’s Patch Finds

Local toy finds for your child’s age — the moment they fit. You’ll know when a neighbour has a nearby match.

Pip’s note

Pip’s Patch Finds

Pip has been scouting for local walkers to help with first steps.

You have 1 new perfect match within a mile.

Pip’s Seasons

Christmas, birthdays, summer — timed early enough to act, tuned to their age.

Pip’s note

Pip’s Seasons

Your personalised gift list is ready for Christmas 2026.

Share with family →

ChristmasBirthdaysSummer

Pip’s Chapters

First day at nursery, a new sibling, travel — help for the chapter you’re actually in.

Pip’s note

Pip’s Chapters

Nursery starts in 1 month.

Here are five personalised ideas to help them settle →

First day at nursery

First day at nurseryNew siblingTravel

Pip’s Pass-On

A heads-up when something’s done its job — and the right local family to pass it on.

Pip’s note

Pip’s Pass-On

Ember has noticed your white noise machine — 6 months on.

2 local babies within a mile would love it.

Free up space →

Ember Plus starts here

Pip’s note

Pip’s Pathway

In the next 3 months, they’re likely to try stacking cups and pouring.

Learn why — and check the best buys →

Questions

How Ember makes money · Affiliate disclosure · Safety

Browse for free.Ember Plusguides your way.

Meet Pip

Free

Ember Plus

Know it. Find it. Move it on.

Questions

Browse for free.
Ember Plus
guides your way.