How Ember makes money

Free stage-aware discovery

Discover helps you see what children often practise at each stage, pick a developmental focus, and browse ideas and product examples. Core browsing is free.

Affiliate commission

Some outbound retailer links may earn Ember a commission at no extra cost to you. We are applying to affiliate programmes and will label commercial links where relevant. Commission never overrides our stage-fit or safety rules. See our affiliate disclosure.

Ember Plus (optional)

Ember Plus is an optional subscription for parents who want more buying guidance over time. Details and pricing are on our pricing page.

Marketplace (where available)

Ember may offer parent-to-parent listings in some areas. Any future marketplace fees would be explained clearly before you pay. We do not invent fees in advance of a live product.

What we do not do

• We do not sell your personal data.
• We do not run cashback, voucher scraping, or incentivised click schemes.
• Commercial relationships do not decide safety or stage fit.