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About Ember
Ember is a free UK site for parents of babies and toddlers. We help you see what they are learning now, what's changing at this age, and age-fit ideas to try.
What you will find
Over 600 ideas mapped to the early years, from bump to big steps. Short parent guides when a decision needs more than a card. A gift list you can share with family. The Ember marketplace is for passing things on when they are outgrown.
Optional Ember Plus is on a waitlist. The free catalogue stays free to browse.
Who it is for
Thoughtful first-time UK parents who have already done a round of research and still want a clear next step. You will find us at emberplay.app.
Where to start
Browse free prep ideas if you are still expecting, or pick your child's age for ideas that fit now. Parent guides live on All guides. To pass things on, see Sell on Ember.